Overview

Founded Sinequix, a staff augmentation and consulting company based in Tandil, Argentina. Built the company to provide software development services and consulting to international clients while creating local employment opportunities.

Company Mission

Sinequix focused on:

  • Staff Augmentation: Providing skilled developers to international companies
  • Software Consulting: Technical advisory and implementation services
  • Local Talent Development: Building tech careers in Tandil, Argentina

Key Responsibilities

Business Development

  • Established client relationships with US and international companies
  • Negotiated contracts and managed project scopes
  • Built the company’s brand and market presence

Team Building

  • Recruited and hired software developers
  • Created onboarding and training programs
  • Fostered a culture of continuous learning and excellence

Technical Leadership

  • Architected solutions for client projects
  • Conducted code reviews and technical planning
  • Mentored team members on best practices

Services Offered

Staff Augmentation

  • Embedded developers into client teams
  • Flexible engagement models (full-time, part-time, project-based)
  • Remote-first operations

Technical Consulting

  • Architecture reviews and recommendations
  • Technology stack assessments
  • Performance optimization

Technologies

  • Backend: Ruby on Rails, Node.js, Python
  • Frontend: React, Angular, Vue.js
  • Mobile: React Native, Flutter
  • Cloud: AWS, Google Cloud Platform
  • DevOps: Docker, Kubernetes, Terraform

Achievements

  • Successfully served multiple international clients
  • Created employment opportunities in Tandil’s growing tech scene
  • Established long-term partnerships with repeat clients
  • Maintained high client satisfaction rates

Overlap with Decisiv

Sinequix operated concurrently with my role at Decisiv (2015-2018). This was a side business that:

  • Leveraged my network from consulting work
  • Provided additional revenue streams
  • Allowed me to help develop local tech talent
  • Operated primarily during evenings and weekends

Learnings

Starting Sinequix taught me:

  • Entrepreneurship: Building a business from scratch
  • Sales & Marketing: Finding and closing client deals
  • Financial Management: Cash flow, invoicing, and profitability
  • People Management: Leading a distributed team
  • Client Relations: Managing expectations and delivering value

Transition

Sinequix was wound down in 2019 as I focused on other opportunities, but the experience informed my later entrepreneurial ventures including Euler Tools and Motosierra Studio.