Hi, I'm Jorge de los Santos
"Si me das 6 horas y un hacha para cortar un árbol, voy a pasar 5 horas afilando el hacha y una dando hachazos."
Building technology that matters from Tandil, Argentina.
15+ years turning complex problems into elegant solutions.
The Story So Far
From construction sites to code commits, every experience shapes how I build.
The Foundation
Started in construction, where I learned that solid foundations matter—whether in buildings or software architecture.
The Pivot
2012: Made the leap to software. Self-taught, determined, and hungry to build things that live on screens instead of scaffolding.
The Impact
Reduced query times by 99%, scaled systems 15x, and led teams at Michelin and startups. Results speak louder than buzzwords.
"Every line of code is a decision. I choose to build things that matter, with people who care, for problems worth solving."
From Hard Hats
A decade-plus journey of continuous growth, ethical leadership, and technical excellence.
DSTLRY Media
Leading AI initiatives from product design to DevOps. Building AI tooling for next-gen media experiences.
Tribbu
Cloud infrastructure on GCP. OpenTofu/Terraform, Kubernetes, cost optimization.
Dcycle
Web3 infrastructure, blockchain nodes, NFT marketplace DevOps.
Uttopion
VR platform infrastructure. Madrid-based company. Backend and DevOps for VR content.
Sharpei
E-commerce solutions, PrestaShop plugin, Shopify app, AWS migration.
Certchain
Built EVM blockchain forked from Ethereum. Solidity, React, Node.js on AWS.
MetaLab
Microservices, Kafka pipelines. Worked on Outlive, Politico, Proof of X protocol.
Ipsy
Beauty subscription e-commerce. Concurrent with Michelin. Subscription infrastructure.
BFA
40M concurrent users. PostgreSQL to MongoDB migration.
Euler Tools
Web3 startup. Blockchain data platforms, DeFi integrations.
Sinequix
Staff augmentation company in Tandil, Argentina. Concurrent with Decisiv.
Michelin NA
Led remote-first engineering teams. Manufacturing digitalization. Started AFTER Decisiv.
Decisiv
Fleet management platforms. Decisiv Vision and Builder. NOT acquired by Michelin.
Globant
Tribune CMS, millions of users. Ethics Award recipient.
The Pivot
Made the life-changing decision to transition from construction to software development.
Continuous Learning
Every role taught me something new. From construction's attention to structural integrity to blockchain's decentralization principles—each experience shapes how I architect solutions today.
Technical Arsenal
Technologies I've mastered through years of hands-on experience.
Languages
Backend
Frontend
Blockchain
Cloud & DevOps
Databases
Types of Challenges I Solve
Real problems. Real solutions. Real impact.
Performance Optimization
Expert at identifying bottlenecks and implementing elegant solutions.
System Architecture
Designed scalable systems handling 12,000+ RPM and 40M concurrent users.
Team Leadership
Grew teams from 5 to 26 developers. Led engineering at Michelin and startups.
Web3 Integration
Bridging traditional web apps with blockchain and smart contracts.
Legacy Modernization
Turning technical debt into technical assets. DB migrations, upgrades.
AI-Powered Engineering
Building AI tooling and LLM integrations for next-gen applications.
Featured Work
Projects that showcase technical excellence and real-world impact.
Things You Might Not Know
Beyond the code—quirks, achievements, and the human behind the keyboard.
99% Performance Boost
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At Decisiv, I reduced database query time from 8000ms to 70ms—a 99% improvement.
Ethics Award Winner
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Received the Globant Annual Recognition for Ethical Action in 2014.
From Hard Hats to Hard Drives
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Before software, I worked in construction. Same principles apply: solid foundations.
Tandil, Argentina
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Based in Tandil—a beautiful city known for mountains and moving rocks.
Discord Game Builder
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Currently building Motosierra Studio—a Discord-based game dev platform with AI.
Remote-First Pioneer
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Led remote teams at Michelin North America years before it became standard.
AI Engineering Lead
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Leading AI initiatives at DSTLRY Media from product design to DevOps.
Blockchain Architect
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Built Certchain—an EVM blockchain forked from Ethereum for digital identity.
Let's Build Something Amazing Together
Whether you have a project in mind, want to discuss blockchain architecture, or just want to chat about the future of tech—I'm always open to interesting conversations.
Schedule a Chat